YOUR TRUSTED AI CONSULTANT
AI That Earns Its Place in Your Business.
We help ambitious businesses cut through the noise around artificial intelligence and find the handful of opportunities that will genuinely move the needle — then help you deliver them, with your team, at your pace.
ABOUT ME
A Practitioner, Not a Panel of Slides.
I'm Mike, founder of DNA Consult. After years spent inside businesses making technology actually work, I started this practice for one reason: most companies don't need more AI ideas — they need someone honest enough to tell them which two or three are worth doing.
I work directly with owners and leadership teams. No layers, no handovers to a junior team, no vocabulary you need translated. We look at how your business genuinely runs, we quantify where AI adds value, and then we build it alongside the people who'll use it.
If AI isn't the right answer for a problem, you'll hear that too.
Owner-led
Every Engagement
Plain English
Always
No Obligation
First conversation
WHAT WE DO
Practical AI Solutions
Built for Business Impact
We bridge the gap between complex AI technology and actual operational value, giving your team clear, execution-ready capability without unnecessary fluff.
AI Diagnostic & Roadmap
Using a grounded approach, we perform a discovery to help identify all AI opportunities that could bring great value by saving time, growing revenue and removing risk. Then we present your roadmap
AI Implementation & Integration
Hands-on technical deployment that plugs directly into your existing workflows and software. Built for seamless adoption, reliability, and measurable efficiency gains.
Team Upskilling & Capability Building
Practical, plain-English training to embed AI fluency into your workforce. We train your internal team to manage, operate, and scale these systems independently.
Your Ai Business Partner
Ongoing business partnership as trusted your AI trusted advisor
HOW WE WORK TOGETHER
A Clear Path From
Curiosity to Results
Three straightforward stages, each building on the last — designed to give you clarity before you commit to a single pound of investment.
01
FACT FIND
Ai Disgnostic & Discovery
We start by getting to know your business as it really operates — your processes, your people, and where time, cost or opportunity is quietly slipping away. No technical questionnaires, no jargon — just honest conversations that build a clear picture of where you stand today.
02
PRESENT THE VALUE
The Playback
We bring our findings back to you in plain business language: the specific opportunities we've uncovered, what each one is worth, and where the effort is best spent first. You'll leave with a prioritised, realistic view of what AI can do for your business — and what it can't.
03
IMPLEMENTATION
Education and Implementatation
This is where value is actually created. We work alongside your team, building real understanding and confidence as we go, and put the agreed solutions into practice — so the results become part of how you work every day, not a report on a shelf.
WHY US
Why Businesses
Choose Us
Business First, Always
Every recommendation is judged by the value it creates — never by how clever the technology is.
Plain Speaking, No Jargon
You'll always understand exactly what we're proposing, why it matters, and what it means for your team.
Built With Your Team
We work alongside the people who'll use these tools daily, so change sticks after we've left the room.
BOOK AN APPOINTMENT
Let's Find Out What AI is Really Worth to Your Business.
Tell us a little about your business and pick a date that suits. The first conversation is a discussion, not a pitch.
mike@dnaextra.com
Make an Appointment →
www.dnaextra.com
